An incomplete record of current creative professionals student portfolios
This is a print campaign that I did in portfolio school that was featured in CMYK Magazines Top 100 New Creatives #52.
The goal of this campaign was to highlight the benefits of a vacation spent in the great outdoors away from the hassles of modern-day life.
We kept the idea and execution simple and beautiful to mirror the simple beauty of our country's National Park system.
'Oh! The Places it Goes' is a non-traditional piece of advertising I did in my portfolio school days. What started out as an assignment for a headlines class — write headlines for Braun razors — turned into a poem book for adult men meant to delight and inform on the wonders of manscaping.
Because manscaping is an uncomfortable subject for men to discuss, I introduced the subject as delicately as I could. Harking back to the days when you were a kid, when learning a new lesson came in the form of an easy-to-read book of poems, 'Oh! The Places it Goes' is a light and funny way to teach the man in your life a thing or two about self care.
Future Lions Finalist 2012
Copywriter: Haley Gardner haleygardner.com
Art Director: Eric Jurkovic rickandjurk.com/
Designer: Eric Lowery eric-lowery.com/